The main reason for the high rate of app uninstalls is improper usability.
Today’s mobile world is full of apps: productivity apps, entertainment apps, GPS guidance apps, and many more others. However, a lot of apps are uninstalled within days after being tried and tested by users. The main reason for the high rate of app uninstalls is improper usability.
What Is Usability?
In simple terms, usability is the ease with which a user with no special training can interact with an app and achieve whatever they need to do, by accessing all the app’s features and functionalities. However, this is the simplest and most basic definition of usability.
And this is because users are now savvy, have a solid experience with mobile apps and demand more than just basic usability. They want a flawless user experience in a lightweight build, and without too much usage of the resources of their smartphone. Usability is now a matter of superior performance and exceptional design.
How Can You Test the Usability of Your Mobile App?
During the testing phase, before your company mobile app is launched, you should pay attention to every specific detail and discover every functionality bug or other aberrant functionalities which occur in certain conditions. These are some of the steps your app should go through in terms of testing before being released:
1. TESTING ON VARIOUS DEVICES AND OPERATING SYSTEMS
Even if they run on the same operating systems, mobile phones and tablets have different behaviors for various apps. The most important aspect you should check is the automatic resizing of the app screen, buttons and the overall adequate proportion of the screen elements, giving the user the same general appearance on all devices.
The same judgment applies to different operating systems. Although Android and iOS rule the mobile world, you should not forget to test your app on Windows Mobile as well. If you want to go the extra mile, you can also perform tests for the Blackberry operating system.
2. LOADING TIME
As an extra tip, you should create an animated screen to replace the standard blank screen with a loading progress bar. This is a great way to distract users’ attention while the app loads.
3. AUTO-COMPLETE FUNCTION
People rarely entrust their phones to other people, even close family and friends. Whatever data they store in their phones is for their eyes only. This is why your app needs to come equipped with an auto-complete function for login and payment details. This is a very important aspect of usability. People want to access your app quickly. After they have entered a username and password for the first time, they do not want to have to type in these details over and over again, every time they load the app.
The same logic applies to payment details. If people are in a purchase mood, they will soon lose the interest to complete a transaction if it involves a lot of tapping to introduce their card data.
Your app needs to come equipped with an auto-complete function for login and payment details.
4. EASY NAVIGATION
This aspect should be self-explanatory, but we still see a lot of business apps where the user has to apply a lot of guesswork and unnecessary tapping on the screen until they can access the specific function or part of the app which they really want. Just like in the case of websites, poorly designed and organized navigation menus will turn off users and determine them to uninstall your app.
Through these four checks, you can make sure that your mobile app is designed for optimal usability and will have a much greater chance to be installed, used over time and kept by users in the mobile phone.