As smartphones get bigger screens with crisper resolution, increasingly powerful chipsets and more RAM, they become an effective replacement for desktop computers. This does not mean that consumers will completely give up their personal computers in favor of mobile devices. However, it does represent a challenge for web and mobile application developers who can pack more features, more complex designs and more functionalities in mobile apps.
At this point, we are moving away from discussing mere functionality – the hottest topics in app development revolve around design. Can we translate web design concepts to mobile app development? Considering the expectations of an ever exigent public, not only that we can, but we definitely should.
Every top company is expected to ensure exceptional mobile browsing experience – not only through its website, but by offering dedicated apps which help clients reach the core levels of customer service, self-help, online shopping and live chat with specialized consultants. However, not all corporate applications are as successful as the brand image would require it.
This is what customers expect from corporate web and mobile application in 2016:
1) Better UX Design
User experience design is not a newly coined term. It started once people understood that websites are not abstract works of art, but tools which they should be able to use to satisfy their needs. The average user should not possess special skills and knowledge to browse a website – and the same rule applies to mobile apps.
2) Diffused Background
Experimented with in 2015 by web designers, the diffused background was an instant favorite among users, so much so that app developers started using it as well. Its main characteristics are the clean, elegant and professional look, and the adequacy for various scopes and industries. The diffused background is a great way to enhance text, links and, most importantly, the crucial call to action button.
We expect to see more and more web and mobile applications choosing this clean and functional design, which is easy to customize and adapt to various brand images.
3) Simplified Color Schemes
As a corollary to the item above, there will be less and less abuse of strong, vibrating and complex color schemes. The main purpose of an app is to provide useful information and quick access to its core functionalities. This purpose is somewhat sabotaged by distracting graphic elements and colors, and for this reason some applications are less successful than others (even if from a coding point of view their functionality is top notch).
4) Bolder Fonts
To compensate for the lack of distracting colors and graphic schemes, header and call to action fonts will be bigger, in bold and using creative typeface. It is the new design revolution, imposed by the lack of design freedom in terms of graphic elements, colors and background patterns.
5) Simplified Navigation
The basic rule for great application design is for users to reach their end purpose with as little clicks or taps on the mobile screen as possible. Replacing clickable buttons with the infinite scrolling function is a part of the solution. The other part is getting to the core of the application, shedding away anything which may distract the user and add to the smartphone’s RAM usage, and creating simple, intuitive applications.