This month’s round-up of mobile technology news includes: three greatly awaited mobile phones being launched, a possible comeback by a mobile manufacturer, and the new ways in which mobile apps impact the world of business and technology.
September has been a busy month for the mobile industry, starting with the Apple event on the 12th, hosted in the newly completed Steve Jobs Theater, and also including new developments in the application of augmented reality in an unexpected industry. Also, a strategic move by a key player on the market leaves specialists wonder whether the two leading mobile manufacturers are being seriously challenged.
Without further ado, these are the key events that defined the mobile world in September:
Apple Unveils iPhone X, iPhone 8 and iPhone 8Plus
The 12th of September could not come fast enough for mass media, mobile tech specialists and Apple fans. The product launch event hosted by Tim Cook, the CEO of the company, doubled as an inauguration of the Steve Jobs Theater. The Cupertino based company launched its logically next mobile phone version, iPhone 8 and its Plus version, but also an anniversary edition – iPhone X.
iPhone X is the first Apple smartphone which features edge-to-edge screen, an improved facial identification technology for unlocking the device (FaceID), and no longer has the well-known round Home button. Priced at $1,000, iPhone X boasts high level capabilities and features, such as:
- 6-core A11 Bionic chip, tuned for augmented reality
- Super Retina Display, 5.8” OLED with a resolution of 2,436 x 1,125 pixels, which supports HDR 10 and Dolby Vision
- 12 MP camera with optical stabilization
- Qi wireless charging through the back made of glass – charging pads to be sold separately;
- Support for Bluetooth 5 and LTE Advanced
iPhone 8 and 8 Plus retain the classic Apple smartphone look, with the Home button and will feature the same A11 Bionic chip, however without the FaceID option. Wireless charging is also enabled on these two devices.
New Alleged Blackberry Model Photos Leaked Online
It has been some time since the Canadian based smartphone manufacturer has come up with a new product, but various online sources now feature leaked photos of an alleged new Blackberry model. Officially, the company announced a model named Blackberry Krypton and has even obtained the great majority of certificates it needs for the product launch, including from the US FCC, Bluetooth SIG, and WiFi Alliance.
The leaked photos show only the back of the phone, featuring a rugged carbon finish. According to a report by GSMArena, the new Blackberry Krypton may be equipped with a Snapdragon 625 or 626 chipset, 4 GB of RAM, and will feature a 4,000 mAh battery and Full HD display.
Google Attracts HTC Talent, Pays $1.1 Billion
Google has been working for HTC for years, but now it has decided to bring its top talents over to work for in-house products. The deal between HTC and Google, concerning the transfer of top specialists will cost Google $1.1 billion and it will be completed by the beginning of next year. After the transfer of talent, HTC will continue to work independently on its own smartphones and virtual reality projects.
The team targeted by this deal is the same that worked on the Google Pixel range of smartphone, as well as various HTC branded flagships (Dream and Nexus One). Google is ready to launch, on October the 4th, a new generation of products titled Made by Google.
"This agreement is a brilliant next step in our longstanding partnership, enabling Google to supercharge their hardware business while ensuring continued innovation within our HTC smartphone and Vive virtual reality businesses," stated Cher Wang, CEO of HTC.
Ford Uses Augmented Reality Apps to Develop New Car Models
The US car manufacturer adds the latest mobile technology to its list of assets for designing the car of the future. Ford designers and engineers are now equipped with Microsoft HoloLens and augmented reality applications to design, perform virtual tests and reshape new car models.
This technology allows the team of designers to test the physical and aerodynamic characteristics of each car design in a 3D space. In this way, they can identify design faults and improve the look and functionality of each model faster and with greater accuracy.
“As a designer, you want to show, not just tell. This is much more compelling,” declared Michael Smith, Ford design manager for TechRadar.