According to IDC, “real-world service-based use cases are growing exponentially.” When they interviewed companies about the most valuable ways that augmented reality is transforming service, 62% agreed that AR is driving a measurable ROI.
Augmented reality is helping service technicians to become more efficient and service organizations to be more effective. This means that overall, customer satisfaction also improves.
With an aging workforce that is quickly approaching retirement, and a high turnover rate among new employees, finding a quick and cost-effective way to onboard employees is crucial.
As IDC points out, “The beauty of using augmented reality for training is that it offers trainees an opportunity to move beyond paper manuals and watching videos to interacting with the tools and machines they'll use on the job.”
After surveying multiple organizations in a variety of industries using augmented reality for training today, 51% of them agreed that their company had already seen a measurable ROI. These organizations identified the following areas where AR is driving the most value:
- 66% use AR to provide training classes without travel
- 52% use AR for video capture and later training playback
- 50% use AR to provide interactive service manuals and instructions
- 50% use AR to enhance video conferencing
Augmented reality facilitates a faster learning curve for trainees which makes them much more efficient, and results in less down time for customers. Plus, service organizations that leverage augmented reality for training can save money that would have otherwise been spent on travel.
“The beauty of using augmented reality for training is that it offers trainees an opportunity to move beyond paper manuals and watching videos to interacting with the tools and machines they'll use on the job.”
Sales and Marketing
Augmented reality accelerates sales cycles by allowing customers to engage with large, complex, or very small, products on a new engagement level. Features and functionalities are displayed interactively and in 3D.
When IDC interviewed executives that use augmented reality in the sales and marketing industry, 65% of them agreed that augmented reality was already driving a measurable ROI. More than half of the companies interviewed stated that AR helped them secure more customers, since their product could be visualized better. Some of the key ways AR is being used for customer-facing experiences are:
- 62% use AR for product demonstrations without needing to transport their products;
- 59% use AR to place a digital version of their product into the customer's environment;
- Other key areas included virtual customization of the product and product instruction manuals.
The ability to not physically have to transport products directly to customer significantly decreases costs. Additionally, customers have a much stronger understanding of the products they’re evaluating, making more confident purchasing decisions.
65% of companies that use AR in sales and marketing agreed that augmented reality was already driving a measurable ROI.
Manufacturers were one of the first verticals to introduce and implement augmented reality technology because of the opportunities it provides to overall improve the entire production process. When IDC connected with manufactures already using augmented reality, more than 76% of them said their factory was already seeing an ROI from the following key areas:
- 70% said AR increased manufacturing efficiency;
- 60% said AR sped up the time between training and operations;
- 42% said AR helped them avoid mistakes;
- 39% said AR helped to decrease downtime.
It’s easy to see the measurable difference now, and early-adopters will have the foundation for future success. It’s in manufacturing companies’ best interest to adopt augmented reality technology, for they will come out on top over their competitors who may decide to wait.
The AR Future of Gains in Business Sectors
A great plan around augmented reality, as well as strategy, leads to many opportunities. As previously noted, the early opportunities are within these areas of business, however, augmented reality can provide a wide range of business process evolutions. This will drive productivity and significant cost savings.
With augmented reality driving value across so many key areas in a variety of enterprises, it’s clear to see that it’s continuing to create real-world use cases that will positively disrupt the future of business.