Mobile apps are becoming increasingly popular among users worldwide. These software applications are designed to help people access services and interact with businesses in the mobile environment, offering superior user experience to websites – even mobile ready ones.

Many people rely on certain apps, such as those for reading their emails, connecting with friends on the social media or shopping from their favorite brands. At the same time, app development is becoming increasingly specialized. Functionalities are becoming more and more complex, and so is the graphic design of mobile apps. And every major brand out there is launching their own mobile app as an alternative for people to get in touch with them and build customer loyalty.

There are many benefits for businesses, but here are the five most important ones:

1. Better Branding

One of the main concerns of companies is building their brand across multiple channels of communication with the aim of reaching as many people as possible. The mobile environment is the most recent channel of communication, one with a growth rate of unprecedented scale. Mobile internet traffic has exceeded traffic from desktop and laptop computers and is expected to become the main source of data transfer between servers and end users.

This is why you cannot afford to exclude this channel of communication from your branding efforts. A mobile app is a valuable digital property, stored in people’s mobile phones and reminding them of your company every time they swipe through the applications panel. It is the best way to encourage people to interact with your company, while leaving them the freedom to do so at their own convenience.

2. Increased Exposure to Potential New Customers

64% of American adults now own a smartphone. A significant percentage of your target audience is most likely to belong to this group. Reaching out to them – especially the younger generation – is the best way to build loyalty. Mobile apps are perceived as easier to use, and more entertaining and interactive than websites. These characteristics are attractive to millennials (people born between 1980 and 2000), who are more willing to install an app and use it during their spare time than browse a website.

3. Apps Are a Great Direct Marketing Channel

Mobile apps are incredibly versatile. You can use them to offer helpful tips, allow people to make bookings and purchases with zero interaction with your sales team and, through the intelligent use of notifications, to inform users of special discounts and offers. These real time notifications are extremely effective – more effective than email newsletters or social media ads.

4. Apps Help Boost Sales

Many purchase decisions are made on the go, be it for booking a table at a restaurant, or buying a new toaster. A significant percentage of people use their mobile phones for these purchases during their lunch break or while commuting to or from work. With a mobile app, the entire buying process is simpler and easier for the customer: in a few taps on the smartphone screen, they complete the transaction.

Comparatively, if they had to browse your website, find the product they need and go through a standard web-based sale process, they would soon lose interest and abandon the online cart without finalizing the transaction.

5. Apps Create Value for Your Customers

Offering a free app to your customers is your brand’s way of saying that you value them and their time and you offer them the simplest and most user friendly way to interact with your business whenever they want. This is the core concept of creating added value for people in the present times.

As a final conclusion, mobile apps are the modern way in which companies connect to their prospects and build customer loyalty. In time, they will become mandatory for any business, just as a website is right now. However, until that moment arrives, it is a good idea to be among the early adopters of this new concept of doing business.